Brand Packages
Logo Design, Colors, Typography, Messaging, & More
A branding package includes elements that establish a cohesive and recognizable brand for your company, when used properly and integrated consistently across all touchpoints. These elements may include, but are not limited to:
Logo - primary brand mark, which may include a graphic, text, or both
Typography - typefaces/fonts, weights
Color Palette - logo colors, other preferred primary and/or secondary colors
Messaging - may include a tagline, mission statement, story, one-liner/“elevator pitch”
Other Graphic Assets - unique icons, complementary patterns/shapes, common design elements
Other Branding Information/Descriptions - tone/style, target customer profiles, vision/mood boards
Brand Standards Or Guidelines - document that contains explanations of brand elements and the rules relating to their use
Which Package Is Right For You?
The pricing options below reflect the time investment required to complete the development steps described, and are generally a good fit for most clients. However, if you don’t see a good fit for what you need, let me know. We can talk further about customizing the process, and/or what can be accomplished within your budget. Feel free to complete the assessment questionnaire, with no obligation, to get a conversation started about your branding needs.
Essential
$500
Great for individuals just getting started, or for those who already have an idea of what they want.
Development:
Research: Assessment questionnaire
Concepting: Presentation of 2 initial concepts
Revisions: Two opportunities to request changes
Deliverables:
Logo File Types: Vector PDF, SVG, PNG, JPG
Logo Color Versions: Full color CMYK, one-color Pantone, black, white
Client retains ownership of all materials upon completion.
Standard - most popular!
$750
Preferred by most professionals and small businesses.
Development:
Research: Assessment questionnaire
Concepting: Presentation of 3-4 initial concepts
Revisions: Three opportunities to request changes
Deliverables:
Logo File Types: Vector PDF, SVG, PNG, JPG
Logo Color Versions: Full color CMYK, RGB, one-color Pantone, black, grayscale, white
Brand Guide: Simple 1-page document with logo use, typography, and colors
Client retains ownership of all materials upon completion.
Advanced
$1200
Ideal for strategic brand development and long-term relevance.
Development:
Research: Assessment questionnaire, plus competition, industry, and market research
Concepting: Presentation of multiple initial concepts and/or elements
Revisions: Unlimited opportunities to request changes
Deliverables:
Logo File Types: Vector PDF, SVG, PNG, JPG, additional types included if requested
Logo Color Versions: Full color CMYK, RGB, Pantone, one-color Pantone, black, grayscale, white, possible additional color options, depending on final design
Logo Orientation: Both vertical and horizontal orientations, if applicable
Brand Guide: Multi-page document with detailed explanations of all elements
Client retains ownership of all materials upon completion.
Add-Ons
These products and services are available for an additional cost, and will require an estimate:
Supplemental Brand Assets - Complementary patterns/shapes, unique icons, secondary brand design elements, other as requested
Social Media Branding - Profile graphic/icon, Facebook cover graphic, other as requested
Naming - Business/organization, product, or other name idea generation based on assessment questionnaire, plus competition, industry, and market research
Messaging - May include tagline, mission/vision/values statements, “elevator pitch”/one-liner, scripts, other as requested
Style Development - May include tone/voice, vision/mood board, other as requested
Business Cards - Unique custom design, local or online print production options available
Stationery - Letterhead, standard business envelope, other as requested; local or online print production options available
Collateral Materials - May include templates, brochures, banners, vehicle graphics, door/window decals, trade show materials, promotional items, other as requested; local or online print production options available
Interested in any of these items? Contact me for an estimate.